Character-Based Capital: Stragegic Leadership for an Innovative Culture

The Character-based Capitalism Program – Strategic Leadership for an Innovative Culture©. A facilitated workshop series for a company’s most senior leaders, this program focuses on applying leadership practices for a culture of Character-based Capitalism.  Senior leaders engage in developing the company’s organizational purpose (values, vision, mission, and goal) as well as establishing the Organizational Leadership System through which Human Resource and communication processes build and reinforce the culture. The five half-day workshops are guided through digital workbooks and preparatory videos. The program can be conducted virtually, which is a topic during the facilitator certification webinar.

The program features the book The Character-based Car Company: Leadership for an Innovative Culture, which synthesizes the knowledge from thousands of pages in over thirty books and articles by experts such as Jim Collins, Dan Goleman, and Ed Catmul into a concise, engaging story that can be read in less than an hour. The story is an illustrated parable about two car companies that will help readers quickly learn the leadership practices of Character-based Capitalism that inspire employees to be more innovative and product

The program also tap into the wisdom and Character-based Capitalism practices of real-life high-performing companies within the book It’s My Company TOO! These company stories bring the lessons of Character-based Capitalism to life and engage readers in reflections and applications that will have direct impact on their future success.